KIRO’s Morning News Campaign Checks All The BoxesJanuary 9th, 2023 by Paul Greeley
When TV stations are trying to persuade viewers to watch a certain newscast, a campaign featuring five promos can be very powerful. Check out this campaign from KIRO in Seattle.
KIRO’s Unscripted News Image Promo Captures AuthenticitySeptember 26th, 2022 by Paul Greeley
In advertising, especially in local TV news advertising, authenticity can sometimes be elusive. See how KIRO created authenticity in a promo from start to finish.