Sinclair Stations Recording ‘Last Chance’ Testimonies From Holocaust Survivors
June 5th, 2023 by Paul GreeleySinclair’s WPEC in West Palm Beach, Fla., started recording the testimonies as part of a company-wide project. Brent Struense, WPEC’s marketing and creative services director, says, “We cannot imagine what these people endured and survived.”
WPEC Lets Anchors Talk In ‘Authentic’ Promos
November 19th, 2019 by Paul GreeleyDuring the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.