WAPT Rebrands As ‘Jackson’s Breaking News Leader’
September 4th, 2023 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Mississippi, unveiled its new brand positioning statement as ‘Jackson’s Breaking News Leader’. “We wanted something that viewers could know exactly what they were going to be getting from us,” says Brett Kenyon, WAPT’s creative services director.
Is Social Media Still Important For Local TV Audience Development?
August 7th, 2023 by Paul GreeleyCreative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.
WAPT Video Takes Viewers Inside The Station To Show How News Is Made
May 12th, 2023 by Paul GreeleyWAPT Jackson, Miss., created a video showing the behind-the-scenes of the inner workings of the station so that when their meteorologists, reporters or anchors visit classrooms or give presentations, they can share the inside story of what they do, and how they do it.
WAPT Promo Promises Urgent, Unique News Coverage
February 5th, 2019 by Paul GreeleyWAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.