Brett Kenyon

WAPT Jackson, Miss., created a video showing the behind-the-scenes of the inner workings of the station so that when their meteorologists, reporters or anchors visit classrooms or give presentations, they can share the inside story of what they do, and how they do it.

WAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.