New WIVB Buffalo Website Highlights Its Commercial Production ProwessJuly 7th, 2021 by Paul Greeley
WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.
Scripps’ WKBW And KNXV Earn Journalism AwardsJuly 7th, 2020 by Paul Greeley
The two stations earned excellence in journalism awards from the Society of Professional Journalists. WKBW’s award is for its investigation into child sexual abuse inside the Catholic Church in Western New York. KNXV’s award is for its investigative series inside a local Arizona police department which exposed a corrupt culture that protected officers and misled the public.
Stations Getting Creative To Help Local AdvertisersMarch 31st, 2020 by Paul Greeley
Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
Local TV Marketers Spreading Messages Of Hope, TogethernessMarch 22nd, 2020 by Paul Greeley
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
High School TV Journalists Shine Thanks To ScrippsJanuary 28th, 2020 by Paul Greeley
All this week, Scripps TV stations are working directly with high schools in their communities to produce original pieces of student journalism. Here are some examples of that collaboration.
Buffalo Area Kids Warmer Thanks To WIVBOctober 24th, 2019 by Paul Greeley
Thanks to WIVB, Nexstar’s CBS affiliate in Buffalo, and their partner, Colvin Cleaners, thousands of kids will be ready for winter this year thanks to their Coats 4 Kids campaign. “As long as there are kids in need and Buffalo winters, we can never collect enough coats, hats, and gloves,” said Dominic Mancuso, WIVB’S general manager.
TV Promos That Cost Zero, 40 Of ThemJune 26th, 2019 by Paul Greeley
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Priest Sex Abuse Investigation Earns WKBW National AwardApril 11th, 2019 by Paul Greeley
As a result of its initial reporting, a source within the Buffalo diocese agreed to work with WKBW investigative reporter Charlie Specht and photojournalist Jeff Wick, providing the investigative team with evidence of a church cover-up.