Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
All this week, Scripps TV stations are working directly with high schools in their communities to produce original pieces of student journalism. Here are some examples of that collaboration.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a news producer at WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y.
Thanks to WIVB, Nexstar’s CBS affiliate in Buffalo, and their partner, Colvin Cleaners, thousands of kids will be ready for winter this year thanks to their Coats 4 Kids campaign. “As long as there are kids in need and Buffalo winters, we can never collect enough coats, hats, and gloves,” said Dominic Mancuso, WIVB’S general manager.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
As a result of its initial reporting, a source within the Buffalo diocese agreed to work with WKBW investigative reporter Charlie Specht and photojournalist Jeff Wick, providing the investigative team with evidence of a church cover-up.