Burke Daneman

Two TV stations in Salt Lake City and Minneapolis created their versions of Happy Holiday promos. One might move you to tears and the other might move you to download their app.

KMSP in Minneapolis revived and freshened a 20-year-old music image campaign done for its morning news, which features the longest-running morning team in the market.

KMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.