WBOC Promo Campaign Features Weatherman As Child
February 14th, 2019 by Paul GreeleyIn the hit CBS comedy, Young Sheldon, the main character is a child prodigy, academically gifted in the sciences. In a promo campaign for WBOC’s Dan Satterfield, the station’s chief meteorologist, the spots depict Satterfield as a child resembling young Sheldon.
Old TV News Footage Is New Content At WCIA
February 12th, 2019 by Paul GreeleyWCIA, the CBS affiliate in Champaign, Illinois, has been able to digitize 1580 hours of old news stories from their news archives. From that footage, the station has created a segment called, From the Vault, which airs on WCIA’s newscasts and its afternoon lifestyle show, CI Living.
Viewers Say TV News Promos Best Super Bowl Commercials
February 7th, 2019 by Paul GreeleyViewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!
WISC Unveils ‘Future Of News’ Set By Devlin Design
February 5th, 2019 by Paul GreeleyWISC wanted Devlin Design Group to consider the future of news broadcasting when it came to designing the station’s new set. The design needed to showcase technology, increase production values, spotlight talent, and reflect the vibrant Madison, Wisconsin capitol city community.
WPEC The One To Turn To In New Promo
January 15th, 2019 by Paul GreeleyChrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
KLAS New Year’s Eve Special Airs In 11 Cities
December 31st, 2018 by Paul GreeleyThe exclusive, three-time Emmy Award-winning broadcast includes live reporting from multiple locations including the Las Vegas Strip, South Point Hotel and the famous Fremont Street Experience, where more than 300,000 revelers will be ringing-in the New Year. “For the second consecutive year we are expanding the reach of Countdown to 2019: Live from Las Vegas to eleven other Nexstar markets,” said Tim Busch, Nexstar’s president
WSAW-WZAW 16-Year Holiday Campaign Nears $1 Million
December 27th, 2018 by Paul GreeleyThe Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WFOR Earns DuPont Award For Everglades Documentary
December 14th, 2018 by Paul GreeleyMiami’s WFOR hour-long documentary explored the deeper environmental, political and social roots of Florida’s contaminated Everglades. “It is an incredible honor to know that our team has won the 2019 Alfred I. duPont-Columbia University Award honoring outstanding audiovisual reporting in the public interest,” said Liz Roldan, WFOR’s news director.