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Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great. “It was the first time the local stations have come together to help a single cause,” says Don Davis, the GM of KOSA, Gray’s CBS affiliate in Odessa, Texas.
TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
DeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.
Local police officers responding to 911 calls in the Shreveport area sometimes encounter people suffering mental breakdowns, often leading to tragic results. KSLA’s Breakdown: The Frontline Response to the Mental Health Crisis documentary led to a change in how the area’s first responders react to psychiatric emergencies.
Morgan Murphy Media’s TV stations committed their resources over one day to fight vaccine hesitancy, reaching viewers and listeners in 11 states.
A local TV creative services director spent seven months looking for a job that needed his unique skill set. Mostly, he got impersonal rejection letters.
The May Heroes series will celebrate and spotlight people from different backgrounds across the Greater Houston area who are making a difference in the communities.
Check out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
“In its more than 70 years of existence, The Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record,” says Scott Herman, Broadcasters Foundation of America’s chairman.