Scripps Howard Foundation Donates $9 Million To Its Communities
February 3rd, 2021 by Paul Greeley“Never has our mission to create a fully informed world through journalism education, improving childhood literacy and giving back to Scripps communities been more important than it was in 2020,” says Liz Carter, the foundation’s president and chief executive officer.
KCCI Focusing On Iowans’ Mental Health This Week
January 27th, 2021 by Paul Greeley”Everyone’s situation is unique, but no one should feel alone,” says Brian Sather, KCCI’s GM. “Our goal is to connect people with others who want to help.”
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
WXIN-WTTV Hosting Town Hall Tonight On COVID Vaccine
January 21st, 2021 by Paul GreeleyThe program will feature accounts from frontline workers in the health industry, detailing what they have experienced day to day since the beginning of the pandemic.
TV Stations Provide Millions Of Meals For The Hungry
January 15th, 2021 by Paul GreeleyLocal TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.
Target Competitors’ Viewers Watching Your Station
January 13th, 2021 by Paul GreeleyWhat if you knew and could target the exact times where your competitors’ news viewers were watching your station?
Marketing ‘WGN Morning News’ Is Always Unpredictable
January 4th, 2021 by Paul GreeleyWGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
Nexstar Stations In 6 States Airing New Year’s Eve Show
December 30th, 2020 by Paul GreeleyNexstar will once again broadcast Lone Star NYE 2021 from KXAS, the NBC-owned affiliate in Dallas, December 31, 2020 from 11:30 p.m. to 12:30 a.m. CST. The program will be carried by 23 Nexstar TV stations across 6 states.
Nexstar’s Colorado Stations Broadcasting Coronavirus Vaccine Town Hall
December 21st, 2020 by Paul GreeleyThe town hall will feature the Governor of Colorado, Jared Polis, along with key members of the Colorado health community.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?