To mark its 75th anniversary, KTLA collaborated with Stephen Arnold Music to create a song highlighting the station’s unique connection to the city of Los Angeles.
Jesus Garcia, Stephen Arnold Music’s creative services producer, got the idea to put the side-by-side together. “We are based in Dallas so we use Dallas and Fort Worth symphony players,” says Chad Cook, Stephen Arnold Music’s VP and creative director.
The professionals at Stephen Arnold know news music. The creatives at Cox’s TV stations in Boston and Memphis, not so much. The two groups found the perfect collaborative synergy with Stream, a new news music package both stations are using.
Market Share has written about WGN Morning News more than any other news operation. Why? The show and especially the promos are outrageous, real, hilarious and irreverent. Check out its latest effort that’s about to debut.
Stephen Arnold Music created the sonic branding music package for Florida 24 Network, the newly-launched statewide news network from The E.W. Scripps Company.
KTNV in Las Vegas collaborated with Stephen Arnold Music to create a custom music image campaign with a message of hope and inclusiveness for post-pandemic audiences.
Stephen Arnold Music created custom music packages for NewsNation’s expanded lineup, which includes NewsNation Early Edition with Nichole Berlie, NewsNation Prime with Marni Hughes, Rob Nelson and Albert Ramon, The Donlon Report, and the one-hour interview show Banfield.
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
Great Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.