Tegna’s KING Facing — And Fighting — Racism In New Series
October 6th, 2020 by Paul GreeleyKING, Tegna’s NBC affiliate in Seattle, is airing a series of half-hour specials on racial inequality and social justice titled, Facing Race. The 13 half-hour specials are airing immediately after Sunday Night Football, a highly viewed and coveted time slot for NBC affiliates.
The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.