And that’s the point.
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
There were a total of 25 new TV jobs in 20 large, medium and small markets posted to TVNewsCheck’s Media Job Center last week. Here are 13 openings in nine markets east of the Mississippi River.
“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
New jobs posted to TVNewsCheck’s Media Job Center include marketing and creative services producer openings at WOIO in Cleveland (DMA 19), and WWBT in Richmond (DMA 54).
TV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.