Scripps Gives Away 500,000 Books … And Counting
May 12th, 2021 by Paul GreeleySince its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
WOIO Joined By Cleveland Sports Teams And Hospitals For Vaccine Special
March 25th, 2021 by Paul GreeleyWOIO in Cleveland, brought together experts from all three major hospitals and reps from the Cleveland Browns, Cleveland Indians and Cleveland Cavaliers for a live, hour-long special answering questions about the Covid 19 vaccine.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
WUAB’s New Program Will Make Cleveland Viewers Scream
October 15th, 2020 by Paul GreeleyAnd that’s the point.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
WOIO Cleveland Raises More Than $150,000 For Nonprofits
April 8th, 2020 by Paul Greeley“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
New News Promos To Start 2020
January 22nd, 2020 by Paul GreeleyA search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.