Since its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
WOIO in Cleveland, brought together experts from all three major hospitals and reps from the Cleveland Browns, Cleveland Indians and Cleveland Cavaliers for a live, hour-long special answering questions about the Covid 19 vaccine.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
New jobs posted to TVNewsCheck’s Media Job Center include openings for a news director, meteorologist, and marketing and promotions producers for Nexstar, Graham Media, Meredith and Gray stations.
And that’s the point.
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
There were a total of 25 new TV jobs in 20 large, medium and small markets posted to TVNewsCheck’s Media Job Center last week. Here are 13 openings in nine markets east of the Mississippi River.
“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
New jobs posted to TVNewsCheck’s Media Job Center include marketing and creative services producer openings at WOIO in Cleveland (DMA 19), and WWBT in Richmond (DMA 54).