Ken Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.
Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.