“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
Moving is an occupational hazard in the local TV business. Grant Hermes had a new job to get to in Detroit at WDIV, so he, his fiancé Becca, their 85-pound dog, and 18-pound cat, set out in a pickup truck from Oklahoma City during the coronavirus crisis. Not everything went smoothly.
High school seniors graduating in 2020 and excited for their moment on stage got their dreams dashed when the coronavirus crisis forced schools to delay, cancel or postpone graduation ceremonies. In Jacksonville, Bob Ellis, the general manager of Graham Media’s independent WJXT, said he felt compelled to do something to help “fill the emptiness so many people felt at having to stay home and have those graduations cancelled. It seemed a natural to go and figure out how to make it happen.”
“The Good Stuff,” billed as stories that inspire, always delivers with stories so uplifting that they often produce a tear or two. And if ever there was a time when local TV news viewers needed a dose of inspiration, it’s now.
WPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
In a gesture of community solidarity, television stations KPRC (ABC), KRIV (Fox), KHOU (CBS), and KIAH, (CW) have collaborated on a public service campaign aimed at delivering a positive note of encouragement to Houston viewers. In This Together, is a three-spot campaign featuring a who’s-who of familiar Houston news anchors from the Houston TV stations.