When TV stations are trying to persuade viewers to watch a certain newscast, a campaign featuring five promos can be very powerful. Check out this campaign from KIRO in Seattle.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a digital sales director, three VP-market managers and a marketing director.
Maryann Balbo, vice president at Cox Media, started her broadcast career as a part-time master control operator in her hometown of Watertown, N.Y. Today, she lives in lives in Wichita, Kan., and is responsible for operations and advertising sales in the Kansas and Arkansas markets. I spoke to Maryann about her career, how she went from being the only woman in the engineering department to eventually being a station general manager and then corporate VP with stops in sales, programming and marketing along the way.
The event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”