KIRO’s Morning News Campaign Checks All The Boxes
January 9th, 2023 by Paul GreeleyWhen TV stations are trying to persuade viewers to watch a certain newscast, a campaign featuring five promos can be very powerful. Check out this campaign from KIRO in Seattle.
New Jobs Posted To TVNewsCheck
September 11th, 2022 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for a digital sales director, three VP-market managers and a marketing director.
Cox’s Maryann Balbo: From Part-Time Master Control To VP
October 1st, 2019 by Paul GreeleyMaryann Balbo, vice president at Cox Media, started her broadcast career as a part-time master control operator in her hometown of Watertown, N.Y. Today, she lives in lives in Wichita, Kan., and is responsible for operations and advertising sales in the Kansas and Arkansas markets. I spoke to Maryann about her career, how she went from being the only woman in the engineering department to eventually being a station general manager and then corporate VP with stops in sales, programming and marketing along the way.
Major News Groups On Tap For TVNewsCheck’s OTT News Summit
May 13th, 2019 by Paul GreeleyThe event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
Cox’s Steve Riley Retires After 42 Years Marketing TV News
January 9th, 2019 by Paul GreeleySteve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”