How Are Stations Promoting Their Coronavirus Coverage?
March 12th, 2020 by Paul GreeleyI’m looking to share how TV stations in the U.S. are promoting and covering the coronavirus pandemic in their markets. You can contact me at [email protected] or call me with any questions at 817-578-6324.
Kristen Joyal New Marketing Director At WTLV Jacksonville
March 12th, 2020 by Paul GreeleyKristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
KETV Omaha On Front Lines Of Coronavirus Story
March 6th, 2020 by Paul GreeleyThat’s because many travelers who may have been exposed to the virus are being quarantined at two locations in Omaha. “It’s not often that you have a midsize television market playing an important part in covering a global story,” said John Livingston, KETV’s creative services director.
Nexstar Moves Paul Spingola From New Haven To Tampa
March 4th, 2020 by Paul GreeleyThe new creative services director for WFLA, Nexstar’s NBC affiliate in Tampa, Fla., is no stranger to the Nexstar Nation. But he’s really new to Tampa. I caught up with Paul Spingola who’s just been on the ground there for three days since starting on Monday. Spingola is making the move to Tampa’s WFLA from another Nexstar station, WTNH, the ABC affiliate in Hartford-New Haven, Conn.
WBTV Lives Up To Being ‘On Your Side’
March 3rd, 2020 by Paul GreeleyWBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.
WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
WISH Airing Live Special About Indianapolis Crime
February 25th, 2020 by Paul GreeleyWISH, Circle City Broadcasting’s CW affiliate in Indianapolis is airing an hour-long, commercial-free, live discussion about how the city’s crime rate has climbed to its current level and what can be done to help make the city safer.
Lilly Broadcasting Ups Brian Trauring To EVP
February 20th, 2020 by Paul GreeleyTrauring will focus on news and marketing with added responsibilities to oversee strategic planning, recruiting and retention, quality control, digital platforms and enhanced synergies between the company’s television and radio stations.
WVUE New Orleans Went ‘Hyper Local’ On Super Bowl Sunday
February 12th, 2020 by Paul GreeleyWVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”