Readers Rave About TVN’s Market Share
April 25th, 2019 by Paul GreeleyOK, rave may be going too far. But over the past five years, I’ve received many comments from readers about Market Share. And I appreciate each and every one. So I thought I’d share some of their thoughts.
KWWL Viewers Praise Special On Race Disparity
April 15th, 2019 by Paul GreeleyWhen KWWL realized its market had a racial disparity problem, it addressed it head on. “We were greatly disturbed by this ranking and wanted to do something about it,” said Mike Cunningham, the Quincy Media NBC affiliate’s marketing director. Viewers were impressed. “We are blessed to have the caliber of journalists we do in our market,” said one.
KTTV Makes Los Angeles The Star In 70-Year Anniversary
April 12th, 2019 by Paul Greeley“We have really made this series about Los Angeles, and the big L.A. moments KTTV has shared with our viewers over the past 70 years,” said Pete Wilgoren, KTTV’s managing editor. “We are working hard to retrieve and restore priceless L.A. film archives as part of this anniversary process.”
Graham’s WDIV Podcasts Reaching New Audiences
April 5th, 2019 by Paul GreeleyZak Rosen, Graham Media’s podcast director, said the podcasts use archival content already generated by WDIV’s TV news coverage of the stories, updated and enlarged with new interviews.
WSFL’s Custom Promos Push Ratings For Syndicated Shows
April 2nd, 2019 by Paul GreeleyWSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.
KCCI Takes Top Award For News Photography
March 29th, 2019 by Paul Greeley“The visual part of storytelling has long been a hallmark here at KCCI, and a recognizable part of what makes us ‘Iowa’s News Leader’,” said Donna Smith, KCCI chief photographer.
KOMO Documentary On Homeless Goes Viral
March 29th, 2019 by Paul Greeley“Through outstanding content and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Scott Altus, KOMO’s creative services director.
WJAR Celebrating 70 Years By Looking Forward
March 27th, 2019 by Paul GreeleyMatthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
Dayton’s WDTN Goes Big For 70th Celebration
March 15th, 2019 by Paul Greeley“Planning for this anniversary began last year and every department inside the station has worked diligently to make sure we showcased how it all began, looked to the future and most importantly, thanked our loyal viewers,” said Jason Doyle, WDTN’s creative services director.
WROC’s Weather ‘Most Accurate’ Again
March 14th, 2019 by Paul GreeleyWROC has again been certified the “Most Accurate Forecasters” in Rochester, N.Y., by WeatheRate, the ninth time 10 years. “In a region that can experience 40-plus degree temperature swings, thunder storms, wind storms and snow storms all within a few days, accuracy is critically important and at times, life-saving,” said Wendy Bello, WROC’s general manager.