Yanks, Mets ‘Play Ball’ On WPIX
March 24th, 2021 by Paul Greeley“Since 2017, we’ve been the over the air home to both the Mets and the Yanks,” says Dave McDonald, WPIX’s promotion manager, “so for our seasonal launch campaigns we like to go as big as we can.”
How KHOU’s Late News Led February’s Ratings
March 22nd, 2021 by Paul GreeleyResponsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
KNTV’s Down-To-Earth Approach To Climate Change
March 19th, 2021 by Paul GreeleyIf Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
WBAL Baltimore To Stream Special On Race And Equity
March 17th, 2021 by Paul GreeleyThe special, To Be An American: Identity, Race And Justice, featuring a wide array of thought leaders from across the nation, is a special project from Matter of Fact with Soledad O’Brien, the nation’s most-watched syndicated public affairs program,
WRAL’s ‘Your Voice’ Seeks Diversity In Views
March 13th, 2021 by Paul GreeleyWRAL Raleigh, N.C., wants viewers to talk back to it and has launched new technology that lets viewers record what they think on a variety of topics and share those thoughts that end up in WRAL newscasts.
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
WVUE New Orleans February Ratings Strongest In Its History
March 11th, 2021 by Paul GreeleyDuring the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.
Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Nexstar Taps Stephen Arnold For NewsNation’s Music
March 5th, 2021 by Paul GreeleyStephen Arnold Music created custom music packages for NewsNation’s expanded lineup, which includes NewsNation Early Edition with Nichole Berlie, NewsNation Prime with Marni Hughes, Rob Nelson and Albert Ramon, The Donlon Report, and the one-hour interview show Banfield.
WMLW Milwaukee Answers Viewers’ Vaccine Questions On Live TV
March 4th, 2021 by Paul GreeleyWMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.