After almost exactly 10 years, the Market Share column I’ve been writing is ceasing publication on TVNewsCheck, as TVNewsCheck itself takes a pause in publication.
News image marketing is at the heart of any successful local TV news operation. Here are 25 news image promos Promax has judged to be nominated to receive a gold award. Judge for yourself, what do you think?
New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive producer, a multimedia marketing producer, a photojournalist, reporter, general manager, digital sales manager, account executives, creative services writer/producer and IT engineer.
QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
Steve Barry is the show runner for NBC’s Small Fortune, which airs on Monday nights at 10. Barry says he developed his chops to be a showrunner by being a local TV news writer/producer at stations in Atlanta, Miami and Fort Myers, Fla.
“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
Don Jorgensen, KELO’s 6 and 10 P.M. anchor in Sioux Falls, South Dakota, along with his wife, were in a serious motorcycle accident over Memorial Day weekend. Both spent five nights in the hospital where they both had surgeries. The station followed Jorgensen’s accident, recovery and return in a series of on-air news stories.
Edwin Edwards, Louisiana’s only four-term governor, passed away on July 12th. Edwards was a colorful and controversial figure in Louisiana politics, gaining national attention when he ran against former Ku Klux Klansman David Duke in the 1991 gubernatorial campaign in Louisiana. Here are some personal memories from my time working at a TV station in New Orleans during this campaign.
WRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., welcomed back returning employees and thanked those who never left, with a week-long celebration last week, Week of Welcome or WOW.
Winners were chosen based on financial need, academic achievement, extracurricular and community involvement, and an essay about their interest in broadcasting by representatives from participating radio and television stations.