Since its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
Check out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
The Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a news producer in Memphis, a brand manager in Baltimore and a senior writer/producer in Albuquerque, N.M.
TV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.
It’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.
Brek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director in Richmond, Va., and a general manager in Seattle.
When KVVU, Meredith’s Fox affiliate in Las Vegas, put its sales account execs on camera to sell the merits of Meredith Las Vegas, the results were dramatic.