WTAE Telethon Raises Enough For 6 Million Meals
April 16th, 2020 by Paul GreeleyProject Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
Remotely, WEAU Celebrates Judy Clark’s 30th Anniversary
April 7th, 2020 by Paul Greeley“Normally for a big celebration like this, we would gather a bunch of people and put them on the set and bring out a cake and really celebrate,” said Andrew Felix, WEAU’s creative services director. “However, because of COVID-19 and social distancing we had to do things differently.”
KVLY Meteorologist’s Online Weather Classes Keep Home-Bound Engaged
April 3rd, 2020 by Paul Greeley“With so many schools canceled and families looking for way to keep their students engaged we were proud to offer this learning opportunity to our community,” said Ike Walker, KVLY’s general manager.
Richmond’s Real Heroes Star In WWBT Promo
March 30th, 2020 by Paul GreeleyErik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
WDRB Shifts Promos To Coronavirus Updates
March 29th, 2020 by Paul Greeley“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
During A Tragic Year, WDTN’s Message Is ‘Stay Strong Dayton’
March 28th, 2020 by Paul Greeley“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
‘We See You’: KSHB Sharing Uplifting Stories From Kansas City
March 26th, 2020 by Paul GreeleyKSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus. It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.
More Local TV Videos To Help Cure The Coronavirus Blues
March 24th, 2020 by Paul GreeleyTV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.