creative services

Scott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.

Every day until Thanksgiving, KSTP St. Paul, Minn., reporters and anchors select a charity to highlight on-air as part of the station’s new Why We Give campaign.

During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.

New job posts on TVNewsCheck’s Media Job Center include an opening for a brand manager at a broadcast group’s headquarters, and a writer/producer for a station in the nation’s capital.

At WAVY, Nexstar’s NBC affiliate in Portsmouth, Virginia, one of their commercial producers created a spot for a local restaurant that led to a sizable increase in business. “Zak just hit it out of the park,” said Brian Radford, owner of The Butcher’s Son, a restaurant with two locations in the Chesapeake area of Virginia.

The interactive watch party hosted by WCMH, Nexstar’s NBC affiliate in Columbus, Ohio, was also made available to all the Nexstar TV stations. “So if they were watching on desktop, they could click the options with their mouse, or if they were watching on their phone, they could tap the screen to vote,” said Haley Townsend, WCMH’s digital director.

KTNV is encouraging the Las Vegas community to come together and nominate 13 individuals and or organizations who need a miracle. “We encourage our community to share stories of people or organizations in our community that have a critical need in the areas of homelessness, health care, hunger, education, military, first responder or youth sports,” said Chris Way, KNTV’s general manager.

Stephen Arnold Music has expanded its production music library, The Vault, by adding BMG Production Music, one of the world’s largest international music companies.  The majority of 187,396 added tracks are new to the U.S. market.

Thanks to WIVB, Nexstar’s CBS affiliate in Buffalo, and their partner, Colvin Cleaners, thousands of kids will be ready for winter this year thanks to their Coats 4 Kids campaign. “As long as there are kids in need and Buffalo winters, we can never collect enough coats, hats, and gloves,” said Dominic Mancuso, WIVB’S general manager.

Not a misspelling, ‘soles’ as in gym shoes.  The month-long campaign encouraged Chicago residents across the city and suburbs to donate gently worn or new gym shoes to distribute to those in need by their community partner, Share Your Souls.