WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
WXIN-WTTV Hosting Town Hall Tonight On COVID Vaccine
January 21st, 2021 by Paul GreeleyThe program will feature accounts from frontline workers in the health industry, detailing what they have experienced day to day since the beginning of the pandemic.
Target Competitors’ Viewers Watching Your Station
January 13th, 2021 by Paul GreeleyWhat if you knew and could target the exact times where your competitors’ news viewers were watching your station?
The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
WREX Employees Get Personal in ‘Dear 2020’ Podcast
January 7th, 2021 by Paul Greeley“You will hear directly from the members of the 13 WREX staff about their personal and professional experiences in 2020,” says a description of the podcast on the station’s website.
WTLV-WJXX Focuses On Viewers In Year-Ender
January 6th, 2021 by Paul GreeleyDelivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
Marketing ‘WGN Morning News’ Is Always Unpredictable
January 4th, 2021 by Paul GreeleyWGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
WAVE’s Year-Ender Finds The Positive In 2020
December 28th, 2020 by Paul GreeleyYou could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.
KTUL’s Holiday Campaign Lets Viewers Really Shine
December 23rd, 2020 by Paul GreeleyThe inspiration for KTUL’s Shine A Light campaign is a touching story of a loved one no longer here. Luanne Stewart, KTUL’s the creative services director, saw it as a way to make viewers feel better about Covid restrictions.