Meredith To Hub Marketing For Its TV Stations
September 29th, 2020 by Paul GreeleyMeredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
What TV Stations Can Buy For Just $100
September 25th, 2020 by Paul GreeleyLocal TV is a billion dollar business. Broadcast companies spend that much to acquire other broadcast companies and manage billions of dollars in yearly revenue. But I wondered, for all those billions of dollars, what would just $100 buy the average TV station?
WBAL Names Aletha Rideout Assistant Creative Services Director
September 24th, 2020 by Paul Greeley“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”
Gray TV Stations’ Response To Louisiana’s Strongest Hurricane
September 21st, 2020 by Paul Greeley“There’s a story here about the importance of what we do, and the resiliency of the people that do it,” wrote Mark Klein, creative services director at KALB in Alexandria, Louisiana. “What’s been accomplished to broadcast life-saving information in Lake Charles and the other surrounding areas that were devastated by Laura is a testament to the strength of the individual stations, and how they’ve worked together under Gray to succeed against all obstacles.”
Marketing During Covid At Pittsburgh’s KDKA
August 26th, 2020 by Paul Greeley“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
KSHB Celebrates Its 50 Years Of Television In Kansas City
August 13th, 2020 by Paul Greeley“It’s an honor to look back at the past five decades and reflect on the impact the station has had on the Kansas City area community,” said Kathleen Choal, KSHB’s general manager. Throughout August, KSHB will feature numerous stories and impactful moments over the years, while looking forward to the role it will play in the months, years and decades to come.
How Seattle’s KCPQ Changed To ‘The New Us’ World
August 12th, 2020 by Paul GreeleyLocal TV news marketers around the country are continuing to rise to the challenge of working remotely while adjusting their branding messages in these times of uncertainty due to the pandemic. In Seattle, Brent Ayres, the marketing and creative services director for KCPQ, the Fox O&O, said that his station had to retire the station’s entire inventory of marketing messages and replace them with new ones during the pandemic.
WPTV’s Live Coverage Of ‘Isaias’, Working Remotely
August 5th, 2020 by Paul GreeleyWPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.