WAVE Sells Its Creative, Reach To Louisville Advertisers
May 28th, 2020 by Paul GreeleyA new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
Chicago’s WLS Mixes 55 Separate Smartphone Recordings Into An Arts PSA
May 22nd, 2020 by Paul GreeleyWLS created a video of 41 musicians, 13 dancers and one singer performing separately and then mixed them all together for a rousing performance of Frank Sinatra’s Chicago (That Toddlin’ Town).
WJXT Makes 42 High School Graduations A TV Event
May 20th, 2020 by Paul GreeleyHigh school seniors graduating in 2020 and excited for their moment on stage got their dreams dashed when the coronavirus crisis forced schools to delay, cancel or postpone graduation ceremonies. In Jacksonville, Bob Ellis, the general manager of Graham Media’s independent WJXT, said he felt compelled to do something to help “fill the emptiness so many people felt at having to stay home and have those graduations cancelled. It seemed a natural to go and figure out how to make it happen.”
We Have A Winner In Stephen Arnold Music’s Guitar Giveaway
May 18th, 2020 by Paul GreeleyIt’s one of the more anticipated events every year at the Promax Station Summit in Las Vegas, when attendees gather around the Stephen Arnold Music kiosk for the guitar giveaway drawing. This year, the contest was done remotely and the winner is a TV station general manager.
High School Grads Have Their Stage Thanks To KALB
May 15th, 2020 by Paul Greeley“We all wanted to do our part to recognize our graduates, and I’m glad we were able to do that, while also letting them tell us what they had to say,” said Mark Klein, the creative services director for KALB, Gray’s NBC/CBS/CW affiliated stations in Alexandria, Louisiana.
An Eastern European Country Inspired By Richmond’s ‘Together’ Promo Campaign
May 14th, 2020 by Paul GreeleyWhen four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
Gordon Ramsey Rebuilding Town Hit By Massive Floods
May 11th, 2020 by Paul GreeleyThe two-hour special, Gordon Ramsey’s 24 Hours to Hell and Back: Save Our Town will show how Ramsey renovated local businesses culminating in a grand reopening of the town at the end of the makeovers.
WCVB Collects Equivalent Of 9 Million Meals For Boston Food Bank
May 6th, 2020 by Paul GreeleyTo meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
WDIV Community Effort Benefits Frontline Workers And Restaurants
April 24th, 2020 by Paul GreeleyFood4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks. Seems like a win-win.