Kristen Joyal New Marketing Director At WTLV Jacksonville
March 12th, 2020 by Paul GreeleyKristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
KETV Omaha On Front Lines Of Coronavirus Story
March 6th, 2020 by Paul GreeleyThat’s because many travelers who may have been exposed to the virus are being quarantined at two locations in Omaha. “It’s not often that you have a midsize television market playing an important part in covering a global story,” said John Livingston, KETV’s creative services director.
Nexstar Moves Paul Spingola From New Haven To Tampa
March 4th, 2020 by Paul GreeleyThe new creative services director for WFLA, Nexstar’s NBC affiliate in Tampa, Fla., is no stranger to the Nexstar Nation. But he’s really new to Tampa. I caught up with Paul Spingola who’s just been on the ground there for three days since starting on Monday. Spingola is making the move to Tampa’s WFLA from another Nexstar station, WTNH, the ABC affiliate in Hartford-New Haven, Conn.
WBTV Lives Up To Being ‘On Your Side’
March 3rd, 2020 by Paul GreeleyWBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.
WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
WVUE New Orleans Went ‘Hyper Local’ On Super Bowl Sunday
February 12th, 2020 by Paul GreeleyWVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
During Super Bowl, KOKH Airs Rockin’ News Promo
February 7th, 2020 by Paul GreeleyAt KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV Airs Promo Made With Legos During Super Bowl
February 6th, 2020 by Paul GreeleyKPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.