creative services

With more than 2,000 posts, Market Share will celebrate 5 years of daily articles about television and its marketing in 2019. I say to people that I believe something interesting is going on at every TV station in every market every day in either news, sales or marketing and I just want to share it. 2019 is going to be an exciting year, let share it together.

KPRC is celebrating diversity by featuring profiles of Hispanic citizens in Houston including some from the station. “What better time to celebrate not only the high profile, but the everyday citizens, neighbors and co-workers who inspire us?” said Jerry Martin, KPRC’s general manager

Here are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge Judy and winning an Edward R. Murrow award.

A local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”

Richmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”