creative services

In 1981, two skywalks collapsed in the lobby of Kansas City’s Hyatt Regency Hotel, killing 114. At a time of increased scrutiny of the integrity of structures, Hearst’s KMBC there will air an hour-long documentary on the worst structural disaster of its time.

WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.

“We don’t do what we do to get awards, but it sure feels good when other people take notice and recognize our time, energy and efforts to tell great stories and make a difference,” says Ted Fortenberry, WBLT’s GM.

WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.

To Be An American: Identity, Race and Justice, airs Saturday night at 8. The one-hour production, featuring a wide array of thought leaders from across the nation, is a special project from Matter of Fact with Soledad O’Brien, the public affairs program produced by Hearst Television.

TV stations across the country continue to lead efforts to help those in need in their communities in a variety of ways.

Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.

WLS in Chicago is airing a half-hour special to celebrate the people and the stories that comprise the LGBTQ+ tapestry in Chicago, while also exploring some of the top-of-mind issues important to the community.

KING, Tegna’s NBC affiliate in Seattle, earned a 2020 Peabody Award in the Public Service category for Facing Race, a 13-week original series that tackled the difficult topic of systemic racism in the Pacific Northwest.

KPNX, Tegna’s NBC affiliate in Phoenix, and KECI, Sinclair’s NBC affiliate in Missoula, Mont., received Walter Cronkite Awards for their reporting in 2020.