WWBT’s Enchanting Holiday Video
December 26th, 2019 by Paul GreeleyErik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”
In Bangor, Maine, You Can Binge Watch The News
December 17th, 2019 by Paul Greeley“We are a very small company,” said Michael Palmer, WVII and WFXV’s general manager. “We are unencumbered by layers of bureaucracy. So we came up with this idea and we made it happen. I think we came up with a winning formula.”
WPIX Holiday Promo A Real Toe-Tapper
December 6th, 2019 by Paul GreeleyIt’s the holiday. Time for lots of TV stations to create holiday promos. Got a holiday promo or campaign you want to share, please let me know.
Graham’s WDIV Goes All Things Hoffa For Podcast
December 5th, 2019 by Paul GreeleyHoffa’s disappearance is one of the most notorious unsolved crimes of the 20th century. He lived most of his life in Detroit and was last seen 20 miles north of the city. Interest in what happened to Hoffa has never waned, and the mystery only deepens as the decades pass. Recent projects, including a Martin Scorsese film on the subject, are sparking a new wave of theories, investigation, and excitement about what seems to be the ultimate cold case.
WIS Promo Turns Weather Team Into Video Game
December 4th, 2019 by Paul GreeleyJared Stepp, WIS’ creative director, said he likes to do promos that stick out. But when he got the idea to turn the station’s weather team into a video game, he feared he might have gone too far. So for 5 months, he worked on the promo secretly.
WTTV 70th Anniversary Promo: Proud And Classy
November 27th, 2019 by Paul Greeley“We’ve gotten great feedback from our viewers who have grown up watching this iconic local station and have enjoyed revisiting these fond memories from over the years,” said Katie Warthan, WTTV Indianapolis’ promotions manager.
WDRB Overcomes Marketing Obstacle To Win at 5 O’Clock
November 22nd, 2019 by Paul GreeleyScott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.
KSTP’s ‘Why We Give’ Highlights Twin Cities Charities
November 20th, 2019 by Paul GreeleyEvery day until Thanksgiving, KSTP St. Paul, Minn., reporters and anchors select a charity to highlight on-air as part of the station’s new Why We Give campaign.
WPEC Lets Anchors Talk In ‘Authentic’ Promos
November 19th, 2019 by Paul GreeleyDuring the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.
TV Marketing Openings For Brand Manager And Producer
November 18th, 2019 by Paul GreeleyNew job posts on TVNewsCheck’s Media Job Center include an opening for a brand manager at a broadcast group’s headquarters, and a writer/producer for a station in the nation’s capital.