WROC’s Hispanic Coverage Earns Governor’s Recognition
October 17th, 2019 by Paul GreeleyWROC has been recognized by New York Gov. Andrew Cuomo and the State of New York for the station’s news coverage of Hispanic Heritage Month and its commitment to the fair representation of Hispanics.
WCVB’s ‘Chronicle’ Team Inducted Into TV History
October 11th, 2019 by Paul GreeleyTwo of Chronicle’s long-time leaders, Chris Stirling, executive producer, and Susan Sloane, managing editor, will be inducted as a team into The National Academy of Television Arts and Sciences (NATAS) Boston/New England Chapter’s Silver Circle in November.
Graham’s KPRC Houston Celebrating Hispanic Culture
September 17th, 2019 by Paul GreeleyAs part of its on-air and digital campaign, KPRC will spotlight some of Houston’s most prolific Hispanic artists and muralists. The campaign will also celebrate the diversity of its own KPRC family.
Viewers Praise WPTV’s Dorian Coverage
September 13th, 2019 by Paul Greeley“Thank you for coverage during Hurricane Dorian. The calm, practical, truthful, sage educational advice and professional coverage is very much appreciated. No doubt you and our community/state agencies have guided millions in the most organized, well-coordinated efforts I’ve seen in my four decades of living in Florida,” is how one viewer characterized WPTV’s coverage.
KVUE’s Kristie Gonzales, Marketer Turned General Manager
September 11th, 2019 by Paul GreeleyKristie Gonzales was recruited by Tegna to be KVUE’s general manager, even though it was to be her first time in the corner office. “They took a chance on me and they believed in me and supported me during my first year,” she says.
Reporting For Philly’s WPVI ‘A Dream Come True’
August 2nd, 2019 by Paul GreeleyIn a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.
Announcer Neil Wilson Likes Being Part Of The Team
August 1st, 2019 by Paul GreeleyAnnouncer Neil Wilson says he doesn’t want to be isolated; he wants to feel like he’s part of the team. His advice to local TV creatives is don’t be afraid to communicate with the voice of your station. He may not be in the building, but feel free to call.
If Hollywood Made News Promos, By WWBT
July 31st, 2019 by Paul GreeleyWWBT’s latest marketing efforts are worthy of any movie trailer you might see in theaters. In fact, that’s just where they’re playing. “We produced two completely fake 60-second movie trailers in two different genres that will be playing before every single movie at Richmond Regal theaters all summer long,” said Erik Candiani, WWBT’s marketing director.
Diginets Get Creative To Find Viewers For Classic TV Shows
July 25th, 2019 by Paul GreeleyDiginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
Sounds Of Morning Routine Make Music In KDKA Promo
July 16th, 2019 by Paul GreeleyThat’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”