creative services

In February, WGN Chicago said it ranked No. 1 or No. 2 in almost every weekday newscast in adults 25-54. And the WGN Morning News just celebrated its eighth year as the top-rated morning news in Chicago. “From hard-hitting investigative pieces to light-hearted morning news banter, our goal is to inform, update and entertain,” said Jennifer Lyons, WGN’s news director.

Not many local TV marketing departments get the chance to create long-form content like a four-part documentary. But the team at New York’s WPIX welcomed the challenge. “I think if you went to most creative services shops in the country, you would find a lot of frustrated filmmakers who would be dying to do something like this,” said Heath Benfield, the series creator.

The KRON-ON streaming video platform features 11 hours of KRON’s regularly scheduled live, local news programming, including six hours of live morning news coverage and five hours of live evening news, commercial free via KRON-ON.  “Nexstar’s comprehensive cross-platform content development strategy leverages innovative technologies to create new products and services that meet the unique needs of the local communities we serve in San Francisco and across the United States,” said Tim Busch, Nexstar’s president.

When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend.  So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.

Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”

Christian Mengel, the creative services director at KDRV, the ABC affiliate in Medford, Oregon, wants to know what’s happening in your creative services shop.  “I’d love to continue reading and seeing things that are happening within creative/marketing departments.”

With more than 2,000 posts, Market Share will celebrate 5 years of daily articles about television and its marketing in 2019. I say to people that I believe something interesting is going on at every TV station in every market every day in either news, sales or marketing and I just want to share it. 2019 is going to be an exciting year, let share it together.

KPRC is celebrating diversity by featuring profiles of Hispanic citizens in Houston including some from the station. “What better time to celebrate not only the high profile, but the everyday citizens, neighbors and co-workers who inspire us?” said Jerry Martin, KPRC’s general manager

Here are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge Judy and winning an Edward R. Murrow award.