At the annual Promax Station Summit in Las Vegas last week, one of the most inspiring sessions was the annual State Of Our Art. In another chapter of Market Share’s coverage from the Station Summit, you’ll see why State of Our Art never disappoints, year after year.
With its building flooded out, Sinclair’s WCTI in New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.