“I know I’m a little late, but I wanted to share Fox 13’s holiday greetings with you,” says Darcy Stapleford at KSTU in Salt Lake City. “We went for casual, authentic and something you might see from a close friend.”
When Bob Evans was asked why he comes to work every day at KSTU in Salt Lake City, he began “a very powerful speech we didn’t see coming,” says Darcy Stapleford, a KSTU promotion producer.
Here’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
Darcy Stapleford, senior promotion producer for KSTU, Scripps’ Fox affiliate in Salt Lake City, was given the job of making a news story about mountains goats interesting and appealing to a wide TV audience that may not care that much about mountain goats.
Brek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.