“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
Dayton, Ohio, had a difficult year in 2019. So when WRGT wanted to do a year-ending message, it needed something special, something that summed up all the area had gone through. It needed a personal touch for the spot, something that would show the town support and love. And it came from Hollywood.
The Nexstar Media Charitable Foundation donated $190,000 to help victims in three markets: Dallas, Dayton, and El Paso, recover from tornadoes and mass shootings.
Since 1982, the Food for Friends campaign has collected and distributed over 13 million food items to families in need through The Foodbank of Dayton and other food pantries throughout the Miami Valley.
New jobs posted to TVNewsCheck’s Media Job Center are for local sales managers for Sinclair and Paxton Media TV stations in Dayton, Ohio, and Paducah, Ky.
When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims. “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.
On Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
Matthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
“Planning for this anniversary began last year and every department inside the station has worked diligently to make sure we showcased how it all began, looked to the future and most importantly, thanked our loyal viewers,” said Jason Doyle, WDTN’s creative services director.
Shoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.