When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims. “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.
On Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
Matthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
“Planning for this anniversary began last year and every department inside the station has worked diligently to make sure we showcased how it all began, looked to the future and most importantly, thanked our loyal viewers,” said Jason Doyle, WDTN’s creative services director.
Shoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.
Since WDTN Daton, Ohio, developed the first Food for Friends campaign in 1982, more than 13 million food items have been collected and distributed to families in need. “Dayton is one of the hungriest cities in America and we know the need throughout the Miami Valley is greater than ever,” said Joe Abouzeid, WDTN’s general manager
“No person should go a day without a coat to keep them warm for the cold winter ahead,” said Joe Abouzeid, WDTN’s general manager. And to that end, the station in Dayton begins its 35th year of collecting coats to distribute to those less fortunate.