Local TV Stations Evolving Social Media Use As Platforms Change
August 14th, 2023 by Mark MillerTV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.
Is Social Media Still Important For Local TV Audience Development?
August 7th, 2023 by Paul GreeleyCreative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.
Eye-Popping Fiesta Promo From KENS Is Award Worthy
May 14th, 2019 by Paul GreeleyA hundred people — including all of the morning, noon and evening anchors — an outside shoot in a public place, elaborate costumes and everybody dancing in one continuous shot. Take a look.
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