Erik Candiani Named To Lead Branding At CBS Los Angeles
September 30th, 2022 by Paul GreeleyErik Candiani has been named director of brand strategy & management for KCBS and KCAL, the CBS Los Angeles duopoly. He will be responsible for helping to build and manage a clear brand strategy for the Los Angeles properties.
WJZY News Opens And Stephen Arnold Orchestra Get Side-By-Side Treatment
May 18th, 2022 by Paul GreeleyJesus Garcia, Stephen Arnold Music’s creative services producer, got the idea to put the side-by-side together. “We are based in Dallas so we use Dallas and Fort Worth symphony players,” says Chad Cook, Stephen Arnold Music’s VP and creative director.
Top To Bottom Transformation At Nexstar’s WJZY
January 31st, 2022 by Paul GreeleyWJZY, Nexstar’s Fox affiliate in Charlotte, N.C., is undergoing a makeover. The station has “meandered as a bottom station for a long time,” says Lloyd Bucher, WJZY’s new GM, but Nexstar sees an opportunity to change that.
Happy Holidays From WJZY, Fox Charlotte
December 30th, 2021 by Paul GreeleyIn Charlotte, N.C., at WJZY, Nexstar’s Fox affiliate, the station focused on some of the quirkier things about the Christmas holiday. The news talent had zero warning about subject matter or what food or drink item they’d be silently handed. All responses were genuine and real.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
An Eastern European Country Inspired By Richmond’s ‘Together’ Promo Campaign
May 14th, 2020 by Paul GreeleyWhen four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
Richmond’s Real Heroes Star In WWBT Promo
March 30th, 2020 by Paul GreeleyErik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
WWBT’s Enchanting Holiday Video
December 26th, 2019 by Paul GreeleyErik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”