WDRB Shifts Promos To Coronavirus Updates
March 29th, 2020 by Paul Greeley“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
How Local TV News Staffers Are Working From Home
March 27th, 2020 by Paul GreeleyWhile initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
WHRO Public Media Offers Free Online High School Courses
March 27th, 2020 by Paul GreeleyWHRO Public Media is owned by 21 southeastern Virginia school divisions and works with highly-qualified educators to develop award-winning courses. Each course has the entire year of course content available for free.
Atlanta Stations Work Together For Coronavirus Special Tonight
March 26th, 2020 by Paul GreeleyThe Governor’s Statewide Town Hall airs on WSB (ABC), WGCL (CBS), Georgia Public Broadcasting (GPB), WXIA (NBC), WAGA (Fox) and WUGV (Univision).
Milwaukee Women Thanks Those On The Coronavirus Front Lines, Including WITI
March 25th, 2020 by Paul GreeleyA Milwaukee woman got a latenight idea, started a Facebook group, and a plan was hatched. “This is the ability for us to do something just to lift spirits,” said Julia Westphal.
WTTG Washington Airing Live Coronavirus Special Tonight
March 25th, 2020 by Paul GreeleyThe Coronavirus Crisis: A Fox 5 Live Special with Governor Larry Hogan airs tonight at 7, with a rebroadcast at 10:30.
WGCL Home Schools Atlanta Kids About Weather
March 25th, 2020 by Paul GreeleyCBS 46 Cares, The World of Weather, conducted weekdays at 1:15 p.m. by WGCL’s Chief Meteorologist Jennifer Valdez, is designed to help parents keep their children entertained while learning about the weather in a fun and innovative way.
Scripps PSA Campaign For Local Businesses: We’re Open
March 24th, 2020 by Paul GreeleyWe’re Open, a multiplatform campaign, is running in Scripps 42 local markets across their broadcast, over-the-top, digital and social media channels encouraging viewers to help local small businesses stay afloat through this challenging period.
WCVB Boston Promo Reinforces Trust In Local News
March 17th, 2020 by Paul GreeleyThrough on-air broadcasts, Facebook updates, and website stories, local TV news operations are providing a reliable source about all the constant changes that seem to happen every minute. Let me know what your station is doing during this crisis. I’ll post updates as I get them.
Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.