Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
WMLW Milwaukee Answers Viewers’ Vaccine Questions On Live TV
March 4th, 2021 by Paul GreeleyWMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.
WXIA Taps Skeptical Mom Viewer For Vaccine Reporting
March 1st, 2021 by Paul GreeleyWXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
How Austin’s KTBC Survived Covering Extreme Cold
February 23rd, 2021 by Paul GreeleyIt was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
WPVI’s ‘Then And Now’ Promo Honors HS Seniors
February 19th, 2021 by Paul GreeleyIn 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
Louisville’s WHAS Highlights ‘Moments That Matter’ For Black History Month
February 15th, 2021 by Paul GreeleyWHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
WJXT Examines Law Ending Hairstyle Discrimination
February 10th, 2021 by Paul GreeleyThe series explores how the Crown Act (Creating a Respectful and Open World for Natural Hair) works to make it illegal to discriminate against someone over how they wear their hair.
WCAU Courts Streaming Viewers With ‘The Lineup’
February 1st, 2021 by Paul GreeleyThe NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.