“The team did a great job on social media,” said Wendy Bernier, KVLY’s creative services director, “relaying information about road closures, troubles facing state troopers, and the overall message of, stay home, stay safe and know conditions are dangerous. They tackled every closing and delay that came into the newsroom and kept viewers informed.”
Thanks to KVLY and KXJB, Gray’s NBC and CBS affiliates in Fargo, N.D., Make-A-Wish of North Dakota has more than 500,000 airline miles to help make sick kids’ wishes come true. “It’s an honor to partner with Make-A-Wish and our community. We are grateful for generosity throughout North Dakota,” said Wendy Bernier, the stations’ creative services director.
Gray’s NBC affiliate in Fargo is supporting a message of unity by the Fargo Police Department.“Stations shouldn’t be afraid to partner with the men and women who keep us safe and put their lives on the line every day in order to bring the community together to do something that is meaningful for the community,” said Ike Walker, KVLY’s news director.
Gray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.