Philly Stations Call ‘Blitz’ On Eagles-Saints Coverage
January 11th, 2019 by Paul GreeleySeveral local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
WSAW-WZAW 16-Year Holiday Campaign Nears $1 Million
December 27th, 2018 by Paul GreeleyThe Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
In New Orleans, Sports Beats Comedy On WVUE
December 3rd, 2018 by Paul GreeleyWVUE’s late fringe sports programming is a hit for viewers, beating the kings of comedy, Kimmel, Colbert and Fallon. See how WVUE is promoting these sports specials almost every night of the week.
WTVT Wins A TVNewsCheck Social Media Excellence Award
November 29th, 2018 by Paul GreeleyFox’s WTVT won first place in the Large Market category in TVNewsCheck’s inaugural Social Media Excellence Awards. Its news director reveals how the station uses the natural beauty of the area to heighten engagement with its users.
WTVO’s Teen Quiz Show Continues To Deliver
November 20th, 2018 by Paul GreeleyAn old-fashioned brains vs. brains quiz show, one high school against another in a fast-paced test of student knowledge is entering into its fifth season on WTVO and WQRF in Rockford, Ill. “It proves that people will still tune in to watch locally originated programming that offers value to the viewer and business owner,” said Kelly Lattimer, WQRF’s general manager.
Tearful Organ Recipient Thanks WJZY With Flowers
November 19th, 2018 by Paul GreeleyWJZY, the Fox-owned affiliate in Charlotte, spent 18 months trying to find an organ donor for an Army vet in desperate need of a kidney. Due to the unfortunate passing of a 10 year old, the vet got his kidney. “Without the support [FOX 46] gave me as a veteran, as a person, and the love that you all showed me, I wouldn’t have made it.”
WXIN Helps Pay Off $1.5 Million In Medical Debts
November 9th, 2018 by Paul GreeleyBy donating $15,000 to nonprofit, RIP Medical Debt, WXIN will forgive $1.5 million dollars in medical debt for almost one thousand people. “Every day we tell the stories that affect our viewers and when we can find a way to change the lives of the people we serve, it is a privilege,” said Jamie Aitke, WXIN’s general manager.
WFLD Investigation Leads To Firing Of School Superintendent
November 6th, 2018 by Paul GreeleyThe school superintendent for one of the smaller districts in Illinois was about to retire with a $1.7 million dollar buyout, in addition to his $400,000 yearly compensation. His district has only 1,100 students. Luckily for taxpayers, Dane Placko, an investigative reporter for WFLD in Chicago, confronted the school board. “All I know is that if we hadn’t gone down there and confronted the board about this contract and this payout that he was due, I don’t think anyone who had the capacity to actually look into it would have asked any questions.”