WXIX Holds Day-Long Telethon For Hurricane Michael Relief
October 18th, 2018 by Paul GreeleyWXIX partnered with Cincinnati Bell and the Cincinnati Chapter of the American Red Cross to raise more than $45,000 for Hurricane Michael relief. “While watching the unfolding story of Hurricane Michael,” said WXIX’s general manager, “it became clear FOX19 NOW needed to become involved and send help to those suffering after the storm’s devastation. That’s when we decided to produce all-day coverage to support rescuers and victims of the disaster.”
WSVN Creates Relief Fund For Hurricane Michael Victims
October 16th, 2018 by Paul GreeleyWSVN’s owner, Ed Ansin, through his foundation, has donated $50,000 to the Feeding South Florida relief fund. “The Ansin Foundation and WSVN are committed to helping the communities most in need.”
WBRC, Salvation Army Hold Hurricane Michael Relief Drive
October 16th, 2018 by Paul GreeleyAll day today, WBRC and the Birmingham Salvation Army will be answering phones to collect donations for Hurricane Michael relief efforts. “The region is special to so many of us and we view it as our mission to help those in need in any way we can,” said WBRC’s general manager.
KGAN-KFXA Earns Two Regional Emmy Awards
October 15th, 2018 by Paul GreeleyThe CBS-Fox combo earned two regional Emmy awards for coverage of an EF2 tornado. “For the second year in a row, this team has shown its commitment to breaking news, keeping folks safe and sharing stories that have impacted our viewers’ lives,” said Becky Gardner, KGAN-KFXA’s news director.
24-Hour Facebook Live Puts WDAF Over Half Million Fans
October 5th, 2018 by Paul GreeleyWDAF Kansas City wanted to thank its 500,000 Facebook fans with a special day of celebration. Problem was, as the day approached, it didn’t have a half million followers. The solution was a 24-hour Facebook Live marathon. “I don’t know that it’s been done before, but to go 24 hours straight on Facebook Live was quite the feat,” said Danielle Ray, WDAF’s creative services director.
WTTG Airs 2-Minute News Topical Teasing 10 Stories
October 2nd, 2018 by Paul GreeleyWTTG Washington edited together a two-minute news tease promoting both the late night and early morning newscasts. The topical aired during halftime of Thursday Night Football. “The fans stayed up. The game got great ratings and the people stayed with us,” said Paul McGonagle, WTTG’s news director.
Megatrax Scores Music For ‘Thursday Night Football’
September 26th, 2018 by Paul GreeleyThe Fox O&O’s just got some rocking new music to promote Thursday Night Football on their stations. And any Fox affiliate can also license this same music that Megatrax will customize. “The creative teams at the Fox O&Os are consistently fresh and imaginative in how they put picture to our music”, says Randy Hart, Aircast’s CSD.
WGHP Holds 13-Hour Telethon For Hurricane Florence Victims
September 20th, 2018 by Paul GreeleyMore than 1,000 individual donations totaling more than $122,000 were raised in a 13-hour telethon held by WGHP High Point, N.C., to help victims of Hurricane Florence. “The Salvation Army is extremely blessed by our generous community and great partners like WGHP who helped us accomplish an amazing goal today,” said Captain Matt Hedgren of the Salvation Army.
WBFF’s New Set Demonstrates ‘Next-Gen’ Thinking
September 10th, 2018 by Paul GreeleyDevlin Design Group created a new set for Baltimore’s WBFF that used elements of the city’s architecture and history. The Maryland State and Baltimore City flags are represented in the design. “The historic touches throughout the set honor the heritage of Baltimore and our founder,” said Mark Nadeau, Sinclair’s production director.
In NYC, WNYW Is The Dominant Station On Facebook
September 5th, 2018 by Paul GreeleyThis week’s Social Scorecard covers the social media scene in New York City where broadcasters are vying for their share of engagement among 140 million actions. WNYW, the Fox O&O, is far ahead of all broadcasters there. Its secret? Fewer posts that appeal to their followers’ emotions. “Sometimes, less is more,” says Dan Carlin, the station’s programming and research VP.