WDIV Named Michigan’s ‘Station Of The Year,’ Again
March 31st, 2021 by Paul GreeleyWDIV, Graham Media’s NBC affiliate in Detroit, was named “Station of the Year” for the seventh year in a row by the Michigan Association of Broadcasters.
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
WJXT Examines Law Ending Hairstyle Discrimination
February 10th, 2021 by Paul GreeleyThe series explores how the Crown Act (Creating a Respectful and Open World for Natural Hair) works to make it illegal to discriminate against someone over how they wear their hair.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
WJXT’s Fun Holiday Promo A Bonus For Local Museum
December 21st, 2020 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.
Stations Using Magis Media To Differentiate Election Coverage
October 9th, 2020 by Paul GreeleyTV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
WDIV Schools Detroit On Education Questions
August 27th, 2020 by Paul GreeleyIf ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
Local TV Stations Push For Racial Equality
August 20th, 2020 by Paul GreeleyPerhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
WDIV Gives Free Advertising To 15 Small Businesses
August 4th, 2020 by Paul GreeleyWDIV’s Vote 4 The Best contest, which generated more than 650,000 votes, awarded $7,500 each to 15 small businesses that won in their category.
The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.