WOOD Wakes Up Morning News Viewers In New Campaign
December 4th, 2020 by Paul GreeleyTV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.
How Local TV News Staffers Are Working From Home
March 27th, 2020 by Paul GreeleyWhile initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
Local TV’s Practical And Positive Responses To Coronavirus
March 20th, 2020 by Paul GreeleyI follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
TV Station Openings Now In News And Marketing
July 8th, 2019 by Paul GreeleyTV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Bite-Size Content Puts WXMI Ahead On Facebook
August 21st, 2018 by Paul GreeleyThis week, Social Scorecard is in West Michigan’s largest city, Grand Rapids, just 30 miles east of Lake Michigan, to find out what WXMI is serving on Facebook to make it the most engaged. The secret ingredients are an appetite for food and short, easily digested videos.