Gray Broadcasting

“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”

“Normally for a big celebration like this, we would gather a bunch of people and put them on the set and bring out a cake and really celebrate,” said Andrew Felix, WEAU’s creative services director. “However, because of COVID-19 and social distancing we had to do things differently.”

WVUE, Gray’s Fox affiliate in New Orleans, together with all the Gray-owned stations in Louisiana, are airing a series of concerts that will feature numerous artists based throughout the state singing from their front porches, living rooms, backyards, or wherever they find themselves quarantined.

“With so many schools canceled and families looking for way to keep their students engaged we were proud to offer this learning opportunity to our community,” said Ike Walker, KVLY’s general manager.

Activities and resources are aligned to the same standards and assignments students would normally be working on at this point in the school year. “WLOX feels an obligation to leverage its resources to help school districts and parents in these extraordinary times,” said Rick Williams, WLOX general manager.

For those watching KAIT on TV or on the station’s Facebook page Saturday, the coverage no doubt saved lives. It’s about as riveting live weather coverage as you’ll see.

WBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.

WVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”

“The team did a great job on social media,” said Wendy Bernier, KVLY’s creative services director, “relaying information about road closures, troubles facing state troopers, and the overall message of, stay home, stay safe and know conditions are dangerous. They tackled every closing and delay that came into the newsroom and kept viewers informed.”

Erik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”