The Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
More vintage TV news print ads sent by local TV stations, including one promoting a new tower capable of reaching 2 million cows. “I laughed when I read your article about old TV newspaper ads. My how times have changed!”
Gray’s NBC affiliate in Fargo is supporting a message of unity by the Fargo Police Department.“Stations shouldn’t be afraid to partner with the men and women who keep us safe and put their lives on the line every day in order to bring the community together to do something that is meaningful for the community,” said Ike Walker, KVLY’s news director.
Panama City, Fla., residents show support for Gray Television-owned WJHG’s continuing coverage on Facebook Live. “Thank you for keeping us all updated! We appreciate all you’ve done for us. Thank you Channel 7. Our prayers are with you,” commented one.
Social Scorecard this week comes from Cedar Rapids, Iowa, about 100 miles east of Des Moines, where Gray’s KCRG is on top of social media. The key to its success on Facebook is reliable information, just like on television. “We are your trusted source regardless of the platform,” says Adam Carros, KCRG’s news director. “I think that’s really the value at the end of the day.”