WSAW-WZAW Help Raise Enough Funds For 300,000 Meals
April 29th, 2020 by Paul Greeley“Helping and serving our community is what being a local broadcaster is all about,” said Bridget Fargen, WSAW/WZAW’s news director. “I am so proud to work with great people at WSAW and live in such a generous community. The money we raised will help feed a lot of people in Marathon County.”
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
Richmond’s Real Heroes Star In WWBT Promo
March 30th, 2020 by Paul GreeleyErik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
How Are Stations Promoting Their Coronavirus Coverage?
March 12th, 2020 by Paul GreeleyI’m looking to share how TV stations in the U.S. are promoting and covering the coronavirus pandemic in their markets. You can contact me at [email protected] or call me with any questions at 817-578-6324.
WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
During Super Bowl, KOKH Airs Rockin’ News Promo
February 7th, 2020 by Paul GreeleyAt KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV Airs Promo Made With Legos During Super Bowl
February 6th, 2020 by Paul GreeleyKPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
Gray Stations Collect Enough For 300,000 Meals In Wausau
January 7th, 2020 by Paul GreeleyGray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign. This is the 17th year for Share Your Holidays and brings the total for all the years combined to more than $818,000.