Camerman Focuses On His 51 Years At WBTV
October 18th, 2019 by Paul GreeleyJohn Steed retired from WBTV after spending 51 years as a cameraman. From film to video, from news to commercials, Steed has shot it all. “I am a little different animal,” Steed says. “I like change. I like learning new things. In fact, I told people if I don’t learn something new every day I feel like it has not been a good day.”
Media Recruiter Addresses Challenges Facing Local TV
September 24th, 2019 by Paul GreeleyTy Carver, founder of Carver Talent, a national recruiting firm specializing in placing media professionals, outlines why he thinks the recruiting challenges have changed, the impact of consolidation and why he feels recruiting has gotten tougher in recent years.
New Job Openings In Sales Staffing And Management
September 16th, 2019 by Paul GreeleyNew openings posted to TVNewsCheck’s Media Job Center include openings in sales in Los Angeles; Laredo, Texas; and Tampa from ABC, Fox and Gray.
WXIX Helps Dayton Tornado Victims With Telethon
June 4th, 2019 by Paul GreeleyOn Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
Major News Groups On Tap For TVNewsCheck’s OTT News Summit
May 13th, 2019 by Paul GreeleyThe event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
KAUZ-KSWO Guilty Of First-Alert Weather Coverage
May 9th, 2019 by Paul GreeleyRob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.
WEAU Turns Record Snow Into A Marketing Opportunity
May 3rd, 2019 by Paul GreeleyEau Claire, Wis., about 90 miles east of Minneapolis, broke the record for the most snowfall in February with 53 inches. Andrew Felix, promotion and creative services director at Gray’s WEAU, the NBC affiliate there, saw it as a marketing opportunity.
Gray’s Fargo Stations Help Make-A-Wish Families
March 5th, 2019 by Paul GreeleyThanks to KVLY and KXJB, Gray’s NBC and CBS affiliates in Fargo, N.D., Make-A-Wish of North Dakota has more than 500,000 airline miles to help make sick kids’ wishes come true. “It’s an honor to partner with Make-A-Wish and our community. We are grateful for generosity throughout North Dakota,” said Wendy Bernier, the stations’ creative services director.
WSAW-WZAW 16-Year Holiday Campaign Nears $1 Million
December 27th, 2018 by Paul GreeleyThe Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
2 Million Cows Can Watch TV
November 9th, 2018 by Paul GreeleyMore vintage TV news print ads sent by local TV stations, including one promoting a new tower capable of reaching 2 million cows. “I laughed when I read your article about old TV newspaper ads. My how times have changed!”