Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
In 11 select markets, a total of $3.475 million in grants will be awarded to nonprofits that are helping to move their communities forward. “These organizations are vital to our communities and they need and deserve our support,” says Valari Staab, NBCUniversal Owned Television Stations president.
Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings in digital sales at Connecticut Public Television in Hartford, and in engineering at WRNN’s studio in Cherry Hill, N.J.
All Meredith news stations are providing viewers with local coronavirus updates every hour via mobile news apps and social channels.
I contend that just about every news story, from live breaking news to routine news packages, can benefit from the perspective that drones can provide. But having the ability, the timing, the training and the equipment to include drone footage into daily news coverage is not easy. “I have a drone that is basically in a little briefcase and it is in the back of my car so it is on scene just as quick as I am,” says Fred Matthis, WTIC Hartford, Conn., drone operator.
“I want to combine my skills as a journalist with my marketing experience to help a TV station where I know just about everybody. I can’t wait to get started,” says the new Director of Brand and Creative Development for the Fox and CW affiliates in Hartford-New Haven, Conn.