On Monday, January 25th, an EF-3 tornado hit the cities surrounding Birmingham, Alabama killing one person and leaving dozens injured. Today, WVTM in Birmingham Alabama, and the Mid Alabama Chapter of the American Red Cross are teaming up for tornado recovery and relief efforts.
”Everyone’s situation is unique, but no one should feel alone,” says Brian Sather, KCCI’s GM. “Our goal is to connect people with others who want to help.”
In a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, a creative services director and a maintenance technician for Nexstar, Hearst and Allen Media stations.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
WCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
New jobs posted to TVNewsCheck’s Media Job Center include openings for news producers at Hearst and Standard Media stations in Iowa and Nebraska, and for reporters at a Hearst station in Iowa.
Since the beginning of the pandemic, food insecurity has doubled in general and tripled for households with children in Iowa. “The generosity of our viewers demonstrates the power of local broadcasters to help meet the critical needs in their communities,” said Brian Sather, KCCI’s general manager.
TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.