As part of its on-air and digital campaign, KPRC will spotlight some of Houston’s most prolific Hispanic artists and muralists. The campaign will also celebrate the diversity of its own KPRC family.
On Tuesday, KPRC hosted more than 264 staff, friends and fans in the upper deck of Minute Maid Park to execute two card flip stunts between the 3rd and 4th innings of the game to celebrate their 70th anniversary.
Tegna’s KHOU surprised eight Houston area nonprofits with community grants of $11,000 each at the station. The representatives were there thinking they were to attend a meeting.
When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
KPRC 2’s 2019 Military Appreciation on-air and digital campaigns will feature the station’s reporters and anchors who have served, are serving, or have family members in service or veterans.
Watch winning examples from KPRC Houston; WDIO Duluth; KARE Minneapolis; WVUE New Orleans; WTHR Indianapolis; KCCI Des Moines; KDVR Denver; and KNTV San Francisco. The Sigma Delta Chi Awards date back to 1932, when the Society of Professional Journalists (then called Sigma Delta Chi) first honored six individuals for contributions to journalism.
Matthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
KPRC is celebrating diversity by featuring profiles of Hispanic citizens in Houston including some from the station. “What better time to celebrate not only the high profile, but the everyday citizens, neighbors and co-workers who inspire us?” said Jerry Martin, KPRC’s general manager