Since the beginning of the pandemic, food insecurity has doubled in general and tripled for households with children in Iowa. “The generosity of our viewers demonstrates the power of local broadcasters to help meet the critical needs in their communities,” said Brian Sather, KCCI’s general manager.
TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.