Is Social Media Still Important For Local TV Audience Development?
August 7th, 2023 by Paul GreeleyCreative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.
Ginger Zee’s ‘Boots On The Ground’ Coverage From Hurricane Ian’s Eyewall Was No Vacation
October 10th, 2022 by Paul GreeleyGinger Zee, chief meteorologist for ABC News, provided her millions of social media followers with behind-the-scenes updates before and during Hurricane Ian as well as live reports on ABC World News Tonight and Good Morning America.
KMSP’s Recruitment Video Is A Magical, Musical Ride
August 8th, 2022 by Paul GreeleyKMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.
A Media Buyer’s Top Recommendations For Local TV Marketers
June 29th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
WCAU Courts Streaming Viewers With ‘The Lineup’
February 1st, 2021 by Paul GreeleyThe NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
WDIV Scores Big On Kids Choir’s National Story
September 26th, 2019 by Paul GreeleyOn Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
Nexstar’s ‘Newsfeed Now’: Trending News, Hand Delivered
September 20th, 2019 by Paul Greeley“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.
KING’s ‘Truth’ Campaign Helps February Ratings
March 4th, 2019 by Paul GreeleyKING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.
Take A Selfie, Get A Free WDTN T-Shirt
December 18th, 2018 by Paul GreeleyShoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.