Jessica Rappaport

At the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. It’s a simple concept: five stations’ creative services departments are given the same news story to promote. Which one would you say won the Battle of the Promo Superstars?

KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.