WDJT’s “Don’t Watch Us” news promo calls out the excess of crime coverage in the market and says that’s not us. “Telling someone not to watch your TV station is going to capture their attention,” says Thomas Wegmann, WDJT’s creative services director. And it’s working.
The CBS 58 News Quickcast aims to give people the news of the day in a quick, easily consumable format that pops up right as they scroll through their social feeds or inbox. “It’s viewer-friendly and fast-paced, putting you in-the-know in almost no time,” according to the Weigel Broadcasting CBS affiliate in Milwaukee.