Both KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?
Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New ads posted to TVNewsCheck’s Media Job Center include openings in Roanoke, Va., and Boston in digital services and creative services posted by Gray and Hearst.